ADE MOJINSONFRACTIONAL CRO MANAGERStart a conversation +
SERVICES03 / CRO AUDITS

Find the friction.
Know what to change.

A structured diagnosis of the experience, the funnel and the customer decision, translated into a prioritized action plan.

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A GOOD FIT FOR

For teams that need clarity before committing to a redesign or an experimentation program.

AUDIT INVESTMENT

From $2,500.

Every audit is evaluated case by case. The pages, funnels, research and data required determine the final scope and fee, agreed before work begins.

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THE CONSTRAINT

A conversion rate tells you something is happening. It does not tell you which barriers matter, who encounters them or what deserves attention first.

THE NEXT STEP

A practical diagnosis with evidence, prioritized opportunities and clear hypotheses for the next changes.

WHAT THE WORK INCLUDESDEFINED AROUND YOUR SCOPE
01 /

Funnel review

Locate drop-offs and differences across devices, traffic sources and meaningful audience segments.

02 /

Behavioral analysis

Review recordings, interaction patterns and available customer research to explain the gaps.

03 /

Experience assessment

Evaluate messaging, value, proof, friction and uncertainty across the key journey.

04 /

Prioritized recommendations

Connect findings to specific interventions, supporting evidence and a testable prediction.

HOW WE WORK

From question
to a better decision.

  1. 01Define the scope
  2. 02Review the evidence
  3. 03Explain the barriers
  4. 04Prioritize the next moves
HOW SUCCESS IS DEFINED

A roadmap your team can use: what to investigate, what to fix, what to test and why. An audit identifies opportunities; it does not establish measured uplift.

SEE THE THINKING IN PRACTICE

Shapely: research connected to three landing page hypotheses.

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Before we begin.

What access do you need?+

Typically analytics, relevant page URLs and existing behavioral research. The required access follows the scope and available evidence.

Will the audit include a redesign?+

The audit delivers diagnosis and recommendations. Detailed page design can be scoped as a separate or combined engagement.

THE RIGHT SCOPE STARTS WITH THE RIGHT QUESTION.

What needs
to work better?

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