Tracking audit
Review GA4, GTM and relevant conversion tracking against the actual customer journey.
SERVICES04 / MEASUREMENT
Better decisions need
trustworthy data.
Tracking and reporting built around the customer actions and commercial outcomes that matter to your business.
Discuss your project +A GOOD FIT FOR
For teams with inconsistent conversion counts, incomplete funnels or limited visibility into what happens after a lead submits.
THE CONSTRAINT
When events misfire, duplicate or stop at the form submission, reporting can send the team toward the wrong decision.
THE NEXT STEP
A documented measurement system with validated events, clear metric definitions and visibility into the outcomes you need to evaluate.
WHAT THE WORK INCLUDESDEFINED AROUND YOUR SCOPE
Measurement plan
Define events, parameters, primary outcomes and the reporting questions they answer.
Implementation & validation
Configure agreed tracking and verify event behavior, duplication and collection quality.
Reporting & handover
Document the setup and build agreed views for funnel health and decision-making.
From question
to a better decision.
- 01Define the decisions
- 02Audit collection
- 03Implement and validate
- 04Report what matters
HOW SUCCESS IS DEFINED
Accurate event behavior, consistent metric definitions and a traceable path from website actions to business outcomes where integrations allow.
Amen Clinics: connecting research views around the patient decision.
Explore the case studyBefore we begin.
Can you connect website leads with CRM outcomes?+
Yes, where the CRM, consent setup and available identifiers support it. Integration requirements and limitations are established in the scope.
Will you work with our existing setup?+
Yes. I assess the current system first and improve what can be retained. GA4 and GTM are part of the core toolkit.